Prior to founding her own practice, Angela was the VP, Brand at YogaGlo, a digital wellness company that offers yoga and meditation classes. While there, she led a cross-functional team tasked with driving growth through brand,user,and product efforts at a critical time in the company lifecycle.
Before joining YogaGlo, Angela was the Head of Strategy at Anomaly, a global agency that was awarded 2017 Agency of the Year. During her tenure,she led marketing efforts on YouTube, Hyperloop Transportation Technologies, and PlayStation.
While living in New York City, Angela was the Director of Strategy at West, a Silicon Valley-based incubator focused on creating new markets for early-stage companies. In that role, she led the re-launch of Spring, a shopping app that raised $65M ahead of an acquisition. She gained invaluable experience in product marketing, brand identity, and UX/UI design.
At Redscout, she led brand and innovation strategy for world-class brands such as PepsiCo, American Express, Petco, Sephora, KSNY, Gatorade, Ocean Spray, and Rent the Runway. Her quantitative and qualitative insights led to the development of the Gatorade G Series.
Angela started her career at TBWA\Chiat\Day, where she won a Cannes Lion Grand Prix and a Gold, Silver, and Bronze Effie for her work on Gatorade.
Angela played NCAA Division I soccer at Drake University, where she earned a BS in Business, Cum Laude. She's a triathlete, yogi, and and mother of two who enjoys doing crazy things like climbing to the base camp of Mt. Everest.
Task-oriented relationships focused on a near-term needs. Based on an hourly/day rate.
Timing: Typically 2-6 weeks
Objective-oriented relationships focused on more complex challenges. Based on a project fee.
Timing: Typically 3-4 months
Fully-invested business leader focused on the intersection of user x brand x product.
Timing: Determined by the scope of the work
Based in Silicon Valley, working remotely with global clients.
+1.515.208.2306